A true executive assistant you can text or call.
An animated story shown on a white canvas. First, Messages shows Aura saved as a contact and pinned next to the people you know, sitting at the top of your conversations. Then Aura texts you first, before you even ask: a quick lowercase morning brief that flags the Carter contract still waiting on your signature, a quote Priya needs before noon, and a calendar clash it offers to fix, then confirms once you say go. Then a tall two-column grid scrolls through the work Aura takes off your plate, from email triage and scheduling to reminders, research, lead follow-up, reporting and onboarding, and anything else you can describe over any MCP. Then a scrolling wall of connected tools goes by, including Gmail, Google Calendar, Slack, Notion, HubSpot, Salesforce, Stripe and many more, with new ones added every week. Then a confident moment to build your own Aura: your own assistant with your name, your number, and your brand. Then you place a call to your own Aura on a full iPhone, and your assistant picks up. From there the call transitions through the branded assistants businesses build on Aura, Nova at Inkd, Skylar at Skyline, Kelly at Universal Title, and Pepper at Crux, each a distinct branded voice. It closes on one idea, three ways: Build your Aura. Text your Aura. Call your Aura. One assistant. Your name. Your number.
Your assistant, ready to text or call.
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Not a faster inbox
One assistant that actually does the work, over text and call.
Triage, drafts, replies, and scheduling. Nothing sends without you.
Cheapest-first flight search with live delay tracking, and your restaurant table booked.
Calories by text or photo, workouts from Strava, daily activity from Apple Health, expenses from receipts.
What matters, why now, and what to do about it.
Connect your inbox, calendar, and the apps your team runs on, so it has the right context.
and moreYour data stays your data. Set what it can touch, and pause it anytime.
Read our security approachPricing
Start self-serve in the thread, or roll Aura out with us. Enterprise is scoped to you.
Self-serve
$20-50/mo
Sign up and go. Aura negotiates the price with you, in the thread.
White-glove
$199-299/mo
Hands-on onboarding and a tuned executive assistant.
White-label
$2K + $1.5K/mo
A branded assistant on the Aura engine, live in about two weeks.
FAQ
Yes. Your name, your number, your branding. It works as part of your team.
Text, call, handle your inbox and calendar, and work across the apps you connect.
You decide what it can touch, and you can pause it anytime. More on our security page.
Most teams are live the same day. Start from a cookbook to move faster.
For companies
One assistant for your whole company, with your name, your number, and your rules.
Drop your email and we'll send launch news, new capabilities, and early access — no spam.
